😼 Your New A+ Content Formula 😼

 

 

 

Part 1 of 7 - Avoid the Standard Company Logo Module

According to Amazon, creating A+ Content on your listing can increase your conversion rate by 3-10%

The question is - how do you reach the higher end of that range (or even exceed it)?

With 100’s of Amazon listings under my belt, I’ve come up with a formula that has worked time and time again

It even helped 1 product achieve a 40.82% CVR in the first month of launch (with no giveaways and only 6 reviews)

Today, we’ll dive into the 1st module but here is a quick summary of the formula:

💁 Module 1: Logo: 1 Image

💁 Module 2: Hero Image: 1 Image

💁 Module 3: Story: 1 Image

💁 Module 4: Unique Features of Product: 3-4 Images

💁 Module 5: Benefits of Product: 3- 4 Images

💁 Module 6: Banner: 1 Image

💁 Module 7: Comparison Chart: 2–6 Images OR  Banner: 1 Image

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So for Module 1, use your brand’s logo… simple, right?

But here’s the trick:

Don’t choose Amazon’s “ Standard Company Logo” module. Why?

With an image size of 600:180, it creates an uneven visual flow with the hero image and banners

Instead, choose the “Standard Image & Dark Text Overlay” module

At 970:300, it lines up evenly with the hero image and banners, making for a clean, professional look. Ignore the dark text overlay section and just put your logo as the image

🙋But why start with your logo in the first place?

Because customers get an instant idea of who you are. Your logo should connect with your target audience and begin to trigger their emotions. Emotions that help contribute to a purchase

Your logo is certainly not the most crucial part of your A+ or marketing but one that can help set the tone of your brand and product. Use it!

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Cheers, thanks for reading, and look out for part 2! 👀

#listingoptimization #eddiestips