What is Trademark? DIFFERENCE B/W TRADEMARK REGISTRY OR BRAND REGISTRY:
What is Trademark?
The term trademark refers to a recognizable insignia, phrase, word, or symbol that denotes a specific product and legally differentiates it from all other products of its kind. A trademark exclusively identifies a product as belonging to a specific company and recognizes the company's ownership of the brand. Trademarks are generally considered a form of intellectual property and may or may not be registered.
DIFFERENCE B/W TRADEMARK REGISTRY OR BRAND REGISTRY:
The registry which is taken by the government is known as the trademark registry OR the registry which is taken by amazon is a brand registry.
A registered trademark is valid for a time period of 10 years. Afterward, it needs to be renewed for another 10 years.
There are two types of trademark registry
· As an individual
· As a company
An individual I register a trademark in the US for this I am should be a resident of the US.
And if I am not a resident of the US then I will first register the company in the US.
EXAMPLE:
There are two ways of brand registration on Amazon. One method is the individual way as a national of the country. For example, In KSA, a Saudi national can register his/her brand as an individual. The same applies to Pakistani nationals; you can build your own brand as a Pakistani national. 2nd way is to establish the company and register its brand.
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Let’s suppose you are the best seller on Amazon. You’ve optimized your listing and PPC ads and generated great sales. Then you find another seller who hijacks your listing. Now what? If you want to sustain the same momentum of sales there is one thing you should surely do next. Create your own brand and protect your listings. With Amazon brand registration, you can gain protection over your product listings. A stronger brand itself provides you more visibility which further helps you lead your niche in a competitive market.
BENEFITS OF BRAND REGISTRY:
1-A+ CONTENT
2-BRAND PROTECTION
If you’re selling in KSA and want complete protection for your listing, your brand must be registered in Saudi Arabia. If you use the UK brand registration in Saudi Arabia, you might not get 100% protection. It may give you benefits for A+ content and Amazon Store polished and optimized, attractive photography, and catchy video clips. A strong brand presence set you up for taking out your competition and staying on top. By developing your brand, you have the upper hand on Amazon.
Here are the Websites for checking trademarks in the USA:
