RANKING AND INDEXATION CAMPAIGNS

 

 

 

Reasoning –

If you are familiar with the Amazon flywheel, then you understand how big of a role PPC plays on organic rank and indexation. There are certain keywords that you want to invest a little bit extra in, in order to drive additional conversions for those search terms.

Strategy –

The biggest tip I can give, is to create a separate Exact match campaign targeting those 10-15 Major keywords in which you want to influence rank with.

You can test different match types if you prefer, but we focus on Exact match so that we can control the spending and the precise search terms the ad is showing on.

We separate out these keywords in order to have more control over the bid and budget. We know that we want to invest more into these keywords, and we want to clearly be able to analyze the ACoS of JUST these keywords, which is why we separate them out.

Quick Call Outs –

You will hear many, MANY, different strategies on the best way to rank through PPC. If you want my adviceà TEST. Test and find out what works best for your brand. By the time someone find a way to “hack” ranking strategy, there’s a good chance the algo will change and you will never be able to directly mimic their success.

There are way too many variables to consider when ranking and hacking Amazon. Stick with the foundation, and add on tips and tricks that seem to work well for you.

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